Lumière Pixel builds influencer partnerships that move premium and luxury brands into the conversations that matter. We handle everything — strategy, creator sourcing, campaign management, and performance reporting — so your brand appears in the right feeds, with the right voices, in front of the right audience.
Our edge: our Creative Director is a creator. Tram Le has built an audience of over 700 million views and partnered with the world's most recognized luxury brands. She knows what resonates from the inside.
Influencer marketing only works when the strategy, the creator, and the campaign are aligned from the start. We run a disciplined four-phase process that protects your brand's reputation while maximizing reach and return.
01
We begin with your brand positioning, target audience, and campaign objectives. Every influencer partnership is shaped by a clear brief — what you want audiences to feel, believe, and do. We define success metrics before a single creator is contacted.
02
We source creators whose audience demographics, aesthetic sensibility, and content quality align with your brand standards. Follower count is one signal among many. We prioritize engagement quality, audience trust, and visual fit — the factors that actually drive results for premium brands.
03
We handle outreach, negotiation, contracts, creative briefs, content review, and posting coordination. Your brand maintains full approval rights while we manage every moving part — ensuring deadlines are met and content delivers on the brief.
04
After every campaign, you receive a comprehensive performance report: reach, impressions, engagement rate, link clicks, story views, and qualitative analysis of audience response. We translate data into insights that inform the next campaign.
Whether you are introducing a new product, building brand recognition, or generating content you own, we structure the right campaign for the objective.
Introduce your brand to audiences who have never heard of you — through creators they already follow and trust. Awareness campaigns are built for reach and impression quality, placing your brand in the context of elevated, aspirational content that signals your positioning.
A well-orchestrated product launch creates a moment — multiple creators publishing simultaneously, building the impression of cultural relevance and widespread excitement. We coordinate launch timing, messaging consistency, and content variation to maximize impact across the launch window.
Drive attendance, awareness, and social momentum around your events. We work with creators who can capture the experience authentically — generating content that lives well beyond the event itself and reinforces your brand's position in the market.
Creator-produced content you own and repurpose across your own channels, paid media, and website. UGC campaigns deliver two assets: the organic reach of the creator's post and a library of premium visual content licensed for your use.
A creator's content is only as powerful as the brand ecosystem behind it. Pair your influencer campaigns with these services to ensure every earned impression lands on a brand presence worth trusting.
Content Creation
Cinematic, brand-grade content produced by Tram and the Lumière Pixel team — the same visual quality your influencer partners aspire to.
Social Media Management
Consistent, strategic social presence that amplifies influencer campaigns and keeps your audience engaged between activations.
We look beyond follower count. For premium and luxury brands, the criteria that matter are audience demographics, engagement quality, content aesthetic, and brand alignment — in that order. A creator with 80,000 highly engaged followers in your target market is more valuable than a creator with 800,000 passive followers who will never buy what you sell. Tram's firsthand experience as a luxury creator means we evaluate potential partners the way a brand manager with real creator relationships would.
Both, depending on the objective. Micro-influencers — typically 10,000 to 100,000 followers — often deliver higher engagement rates and stronger audience trust within specific niches. Macro-influencers deliver scale. We recommend the right tier based on your campaign goals, budget, and the audience you need to reach, not a one-size-fits-all approach.
Campaign investment varies based on creator tier, number of creators, content deliverables, and campaign duration. Creator fees, our management fees, and any content licensing costs are all scoped on a per-campaign basis. We discuss budget and structure on your discovery call and build a proposal that aligns with your objectives.
Usage rights are negotiated as part of every partnership agreement. We structure contracts that give you the usage rights your campaign requires — whether that means repurposing content on your own channels, running it as paid media, or full commercial licensing. Content rights are never an afterthought.
Every campaign is measured against the objectives set in the strategy phase. Awareness campaigns are measured by reach, impressions, and earned media value. Engagement campaigns are measured by interaction rates and sentiment. Conversion-focused campaigns are measured by link clicks, promo code usage, or tracked landing page visits. You receive a detailed post-campaign report with all performance data and our analysis.
Yes. Long-term creator partnerships — where a creator becomes a recurring brand ambassador — are often more effective than one-off activations. Audiences respond to consistency, and creators produce better content when they genuinely know and believe in a brand. We can structure ambassador programs with defined deliverables, posting cadences, and renewal terms.
Book a discovery call and we will map out which creator partnerships are the right fit for your brand, your audience, and your next campaign objectives.