Anchor on the buyer's real decision points.
We treated the comparison as a buying tool. Every scene was built to answer a question a 360-camera shopper would actually have before choosing between products.
Lifestyle & Product
How do you create a product comparison video that drives saves and shares?
We treated the comparison as a buying tool: matched framing, spec-accurate footage, and clear on-screen labels so viewers could evaluate differences quickly. The split-screen reel was edited for vertical-first consumption, optimized for saves and shares, and extended via TikTok cross-posting to reach product shoppers.
Scope
Product Comparison VideoBranded Short-Form VideoCreator PartnershipTikTok Cross-Posting+1 more
Performance
Signals worth keeping.
821K+Views
12.7KLikes
8.9KSaves
4.5KShares
Context
The situation behind the work.
DJI needed a comparison-style creator video that could help shoppers evaluate the Osmo 360 against the Insta360 X5.
The video focused on real buyer decision points, including image quality, low-light performance, dynamic range, color, and slow motion.
Methodology
How the story became proof.
Produce platform-native, spec-accurate footage.
The video used split-screen framing, aligned fields of view, matched settings, clear on-screen labels, and vertical-first editing so the content felt native while remaining credible.
Distribute across platforms to multiply reach.
The contracted deliverable was the Instagram Reel, but the TikTok cross-post significantly extended performance, driving the majority of the saves and views.
Deliverables
What the brand could use.
- One 37.5-second split-screen comparison Reel
- Instagram Reel
- Organic TikTok cross-post
- Product performance comparisons
- Brand-reviewed short-form content
Proof
What the numbers show.
Across Instagram and TikTok, the DJI comparison video generated approximately 821K+ views, 12.7K likes, 8.9K saves, and 4.5K shares, with TikTok alone producing the majority of that reach.
Strategic Insight
Product comparison content works when it helps the viewer make a decision. For technical products, saves and shares matter because they show buying intent, not just passive awareness.
Begin Here
Create product content your buyers come back to.
For products, Lumière Pixel creates short-form content that answers real buying questions while still feeling native, editorial, and credible.